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Sometimes you just need to get weird.. White kit..?? Just got for it. Mike Martin had some weird idea’s to shoot this project, it involves a strobe and lots of attempts. Rest assured that there is no photoshop trickery here, just Sasha Schvachko getting weird with a portable strobe and a lot of trial and error. If at first you don’t succeed, get weird and try again…

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I took a can of spray paint to these Giro Empire SLX to spice them up for the Outskirts ride in Canada. They turned out rad and have held up longer than I thought, no more boring shoes